innoWEBtion
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Impact of AI: Adapting to LinkedIn’s Discontinuation of Lookalike Audiences
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Introduction: As the digital marketing landscape continuously evolves, staying informed and adaptive is crucial for success. A significant change is on the horizon for marketers utilizing LinkedIn’s advertising platform. Effective February 29, 2024, LinkedIn will discontinue its lookalike audiences feature, a tool many of us…
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AI & The Future of SEO: Implications for Nonprofits and Associations in Omnichannel Digital Marketing
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ntegrating generative AI into search algorithms reshapes how organizations approach SEO in a rapidly evolving digital landscape. Google’s latest advancements in AI, including the use of its custom Gemini model, bring significant changes to search capabilities. For nonprofits and associations, these changes present challenges and opportunities…
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Membership Growth Strategy in the Digital Age: Leveraging Digital Marketing
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In today’s fast-paced digital landscape, the success of any association hinges on its ability to grow and sustain its membership. As the CEO of a leading digital marketing agency, I understand that a robust membership growth strategy is critical. Here,…